Moving Forward with Beauty & Fashion

Up to the present time I have only shared once about my experience in Seattle. Not only was Seattle amazing, as a result of attending a photography conference, I switched to a different genre. Until Seattle the focus of my business had been mostly families. Don't get me wrong; I enjoyed photographing families. However I knew that I needed to find my niche in this over-saturated market. Today I want to share why I changed my genre to beauty and fashion. Due to the fact that all the workshops I had interest in filled within 24 hours of registration, I had to think outside my comfort zone. Not only have I discovered my niche but also met the most incredible beauty photographer, Courtney Dailey. Not to mentioned that her workshop was highly informative, it gave me a new direction for my business. In the middle of the workshop we had the opportunity to photograph.

After I returned from Seattle, I shared the images with friends on Instagram. Given that the images were a departure from my 'usual' work, my friends scrolled past them thinking it was an ad for a spa. Of course the reaction surprised me, but it gave me a boost that I am heading in the right direction. With all of this in mind, I have been working with models to build my portfolio. Over the next weeks I will be sharing more of where I am heading.

Until next time - keep smiling. :)

Iris (TGTG)