reset 2023

With a new found passion at the beginning for 2020, I wanted to restart my business with the focus on entrepreneurs and small business owners. We all know what happened, and I really don’t want to focus on the past.

This is a new year, with new possibilities, new adventures. You may say “Iris, we have a really bad economy and people will not invest in their business.” I have a different perspective concerning investing in our own business. It is a great time to invest in your own brand, your small business.

Many people have become entrepreneurs over the past 2 years, and many don’t have a website or a visual presence online. In today’s visual world, not having an online presence is a big mistake. Since yellow pages are a thing of the past, over 60% of consumers are now searching for businesses online via their phones, tablets, or computer. If they cannot find your small business online, they will go to the business they can find. No matter if you are a life-style coach, yoga instructor, accounting firm, bakery, restaurant etc, you will need a professional photographer to help you create your online presence. On that note, I would like to become your go-to photographer for all your visual content.

Over the past two years I have invested in my own business: continued education in photography, and just last week I purchased my first mirror-less camera (although that was not planned - my camera bit the dust).

What can you expect from me as an entrepreneur/small business owner? VIP treatment! No matter which package you will select to build your online presence, I will make sure that you will have a wonderful time, and receive the images that you will be proud of so that you can attract your dream clients.

In the next two blog posts, I will share the difference between personal branding and business branding.

I cannot wait to connect with you, helping you to build & grow your personal or business brand.

Iris

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The Need For Personal Branding